So how has my brand performed over time? Google beats Twitter to the punch. Google search across the Twitter archive. #theblankenshippost
Admittedly I am a Twitter advocate. Love the communication tool. In fact, I get most of my news from Twitter, both professionally and personally. This weekend I did a mobile search for a product, and to my delight I found a real-time Twitter feed in the search results. And by real-time I mean a streaming roll of Tweets. Mashup? This is mashup on steroids. Very powerful to the consumer, crowd sourcing gone wild. While yes, I am a marketer, the last thing I am thinking about is how to leverage this tool for my brand. In fact, as a marketer what I am concerned about most is how NOT to ruin this experience with ads.
